Is your message media-savvy?
Is it clear, credible and quotable?
Can you condense it to 20 seconds?
Will it survive a hostile interview?
Media appearances offer the power of mass advertising, free. And – in a crisis – the chance to get across your side of the story. But they’re wasted if your message isn’t media-savvy. Or if you allow the interviewer to take you off track. Success is about understanding what the media want and then taking control, so you tell your story the way you want to.
Training: face-to-face or down-the-line, one-to-one or in small groups, half a day or longer as required. If down-the-line, you could do it in bite-size pieces to fit in with a busy schedule.